Sapper Consulting Blog

The Most Overlooked, Stupid Sales Tips

By: Ryan Myers on 08/08/17 1:00

When you consider the easiest thing, what comes to mind? A poor product? No sales funnel? While relevant, the real answer is simpler than that.

Why Journalists Are Some of The Best Content Marketers

By: Megan Anthony on 08/03/17 1:02

The Holy Bible of journalism is The Elements of Style by E.B. White and William Strunk (the AP Stylebook is a close second).

Get More Responses With B2B Emails By Using The Rule of Three

By: Ryan Myers on 08/01/17 1:07

While email marketing remains one of the most effective ways to reach new and existing customers, it only works if they actually read what you send.

Mind Your Marketing Copy. Win More Business

By: Megan Anthony on 07/27/17 1:00

Communication is essential to being human. To communicate in a way that results in action is essential to B2B marketing.

B2B Leads and the Email Wild West

By: Ryan Myers on 06/15/17 9:27

Lead generation in the B2B space is full of gold mines, quick shots, grifters, fancy tools, and lots of carnage. Ok, maybe it’s more like open rates, click-through percentages, ...

The Difference Between Lead Generation and Customer Acquisition

By: Ryan Myers on 06/14/17 15:07

Are you acquiring customers or just generating leads? While these two ideas are closely related, it is important to distinguish between them. Not doing so can cost you a lot ...