Sapper Consulting Blog

4 Reasons More Startups are Hiring Art Students

By: Lauren Lane on 09/08/17 1:00

A long time ago, I decided to focus my education on studio art, and since then I’ve been badgered with more or less the same question to anyone who finds out about my ...

The Most Overlooked, Stupid Sales Tips

By: Ryan Myers on 08/08/17 1:00

When you consider the easiest thing, what comes to mind? A poor product? No sales funnel? While relevant, the real answer is simpler than that.

B2B Leads and the Email Wild West

By: Ryan Myers on 06/15/17 9:27

Lead generation in the B2B space is full of gold mines, quick shots, grifters, fancy tools, and lots of carnage. Ok, maybe it’s more like open rates, click-through percentages, ...

The Difference Between Lead Generation and Customer Acquisition

By: Ryan Myers on 06/14/17 15:07

Are you acquiring customers or just generating leads? While these two ideas are closely related, it is important to distinguish between them. Not doing so can cost you a lot of ...