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B2B Lead Generation Blog

Get free tips & tricks to help you close more deals from the world's foremost experts on B2B prospecting & lead generation. 

Why Discovery Sales Meetings Shouldn’t Happen In-Person

So, you’re in the world of sales. It’s a fast-paced industry, with a ton of moving parts, and you likely have a lot on your plate.
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Get More Responses With B2B Emails By Using The Rule of Three

While B2B email marketing remains one of the most effective ways to reach new and existing customers, it only works if they actually read what you send.
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How Many Follow Ups Does It Take To Make a Sale?

Sales isn’t for everyone. Why? Because most people don’t like constant rejection. But sales people eat it for breakfast.
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How to Generate Leads for Software Development Projects

Outsourced software development has become big business, and it comes in many different flavors: from quick integrations to fully blown outsourced technology departments, ...
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What Top Lead Generation Companies Do That Others Don't

 There's good lead generation, and then there's great. (Let's not even bother with bad because who has time for that?) So, how do you know if the one you're considering is one ...
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Referrals Won't Sustain Your MSP Sales Pipeline

Referral business might be the "easiest to close", but it’s the hardest to come by. And relying on your customers to introduce you to new opportunities is unreliable.
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5 Questions to Ask When Evaluating a Lead Generation Company

TL;DR - Ask that company: “How many leads end up in closed deals?” and work backwards from there.
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B2B Leads and the Email Wild West

Lead generation in the B2B space is full of gold mines, quick shots, grifters, fancy tools, and lots of carnage. Ok, maybe it’s more like open rates, click-through percentages, ...
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The Difference Between Lead Generation and Customer Acquisition

Are you acquiring customers or just generating leads? While these two ideas are closely related, it is important to distinguish between them. Not doing so can cost you a lot of ...
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