How Many Follow Ups Does It Take To Make a Sale?

Sales isn’t for everyone. Why? Because most people don’t like constant rejection. But sales people eat it for breakfast.
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How to Generate Leads for Software Development Projects

Outsourced software development has become big business, and it comes in many different flavors: from quick integrations to fully blown outsourced technology departments, ...
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Country Club Memberships Aren't Enough to Grow Your P&C Insurance Business

Securing quality appointments to sell P&C insurance is hard. It's hard because the incumbent is the decision maker’s brother-in-law’s golf buddy. It's hard because the space is ...
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What Top Lead Generation Companies Do That Others Don't

 There's good lead generation, and then there's great. (Let's not even bother with bad because who has time for that?) So, how do you know if the one you're considering is one ...
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Referrals Won't Sustain Your MSP Sales Pipeline

Referral business might be the "easiest to close", but it’s the hardest to come by. And relying on your customers to introduce you to new opportunities is unreliable.
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5 Questions to Ask When Evaluating a Lead Generation Company

TL;DR - Ask that company: “How many leads end up in closed deals?” and work backwards from there.
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B2B Leads and the Email Wild West

Lead generation in the B2B space is full of gold mines, quick shots, grifters, fancy tools, and lots of carnage. Ok, maybe it’s more like open rates, click-through percentages, ...
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The Difference Between Lead Generation and Customer Acquisition

Are you acquiring customers or just generating leads? While these two ideas are closely related, it is important to distinguish between them. Not doing so can cost you a lot of ...
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What I've Learned From being the CEO of a Startup

While being the founder and CEO of a startup is great, one of the unique disadvantages that nobody tells you about is that your job often changes without warning, fanfare, ...
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