Sapper Consulting Blog

The Difference Between Lead Generation and Customer Acquisition

By: Ryan Myers on 06/14/17 15:07

Are you acquiring customers or just generating leads? While these two ideas are closely related, it is important to distinguish between them. Not doing so can cost you a lot of ...

Why Email Lead Generation is the #1 Resource for Winning New Clients

By: Ryan Myers on 06/13/17 11:43

Hint: because it works.

3 Things I Learned Through My Internship at an Email Lead Gen Startup

By: Emily Muhoberac on 04/13/17 10:29

My internship with an email lead generation startup began on a whim and quickly turned into one of the best decisions I made in my master's. Sapper Consulting uses ...

Ditch Your Sales Pitch and Focus On Your "Why"

By: Jeff Winters on 04/12/17 17:00

Ditch Your Sales Pitch and Focus on Your "Why" appears as it was featured on BusinessTips.com

5 Tactics to Engage and Retain Millennial Employees – By a Millennial

By: Emily Muhoberac on 04/12/17 16:59

This article appears as it was featured on Innovation Enterprise.

What I've Learned From being the CEO of a Startup

By: Jeff Winters on 04/12/17 16:56

While being the founder and CEO of a startup is great, one of the unique disadvantages that nobody tells you about is that your job often changes without warning, fanfare, ...