Sapper Consulting Blog

So Your Biggest Customer Is Breaking Up With You

By: Jeff Winters on 08/29/17 1:00

Ok. You have a large client (or maybe it's your biggest customer) that's been with you for years. You have a great relationship, they’re in love with your services, and ...

MSP Lead Generation: Stop Losing Business to the Shop Down the Street

By: Ryan Myers on 08/22/17 1:00

So I have good news and bad news. If you are reading this, you probably are being outsold by a competitor. That's the bad news. The good news is that this does not have to be a ...

Cubism, Slaughterhouse Five, and Persuasive Sales Copy

By: Ryan Myers on 08/18/17 1:00

What do these three things have in common? Famous cubists like Picasso and Weber, along with Vonnegut’s Tralfamadorians in his famous work, Slaughterhouse 5, all saw the ...

Need Social Media Marketing Tips? Look Around the Dinner Table

By: Megan Anthony on 08/16/17 1:00

I’m from a large family. We’re fun, we’re loud, we never break out the good china, and we abide, whole-heartedly, by seat checks. If you’ve seen any family holiday movie ever, ...

Why Discovery Sales Meetings Shouldn’t Happen In-Person

By: Ryan Myers on 08/15/17 1:00

So, you’re in the world of sales. It’s a fast-paced industry, with a ton of moving parts, and you likely have a lot on your plate.

Don’t Sleep On These Underrated (Free) Marketing Tools

By: Ryan Myers on 08/11/17 8:27

“If I could only be a fly on the wall and know what potential clients are thinking.” “If only I could act quickly on or even predict shifts in my industry to get the leg ...

The Most Overlooked, Stupid Sales Tips

By: Ryan Myers on 08/08/17 1:00

When you consider the easiest thing, what comes to mind? A poor product? No sales funnel? While relevant, the real answer is simpler than that.

How I Cracked the Time Management Code

By: Julie Hill on 08/04/17 1:22

You look at the clock. It’s 5:30. And you still have a million things to do. It’s one of the worst feelings, but through my role as an office manager, HR resource, ...

Why Journalists Are Some of The Best Content Marketers

By: Megan Anthony on 08/03/17 1:02

The Holy Bible of journalism is The Elements of Style by E.B. White and William Strunk (the AP Stylebook is a close second).

Get More Responses With B2B Emails By Using The Rule of Three

By: Ryan Myers on 08/01/17 1:07

While email marketing remains one of the most effective ways to reach new and existing customers, it only works if they actually read what you send.

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