Sapper Consulting Blog

When the Sales Meetings Get Tough, the Tough Get Sales Meetings

By: Alessio Summerfield on 10/09/17 19:48

Like all things worthwhile, landing sales meetings via cold emails requires persistence, adaptation, and clearly defined processes that can be studied to understand why ...

Customer Engagement: How Not To Ignore Your Biggest Fans

By: Ryan Myers on 09/26/17 1:00

You’ve optimized your blog post for the search engines. You’ve filled your sales letter with enough technical details to satisfy even the geekiest of geeks. But have you ...

Exercising at Work and How it Impacts Your Company

By: Ellie Howard on 09/22/17 3:00

The water cooler has been empty for days. One employee returns to the office, sweating from the 90 degree heat. Another walks in place at his desk. Slack is filled with ...

Why the Perfect CRM Won’t Win You Customer Engagement

By: Jeff Winters on 09/19/17 1:00

And in fact, the hunt alone can hurt your pipeline. Ok. Here we are. Headed for Q4 planning, small to mid-sized business owner / VP of Sales.

"Cold Outreach” Doesn't Include Cold Calling Anymore

By: Ryan Myers on 09/12/17 1:00

At one point in time, the cold call was exactly that: cold.

4 Reasons More Startups are Hiring Art Students

By: Lauren Lane on 09/08/17 1:00

A long time ago, I decided to focus my education on studio art, and since then I’ve been badgered with more or less the same question to anyone who finds out about my ...

So Your Biggest Customer Is Breaking Up With You

By: Jeff Winters on 08/29/17 1:00

Ok. You have a large client (or maybe it's your biggest customer) that's been with you for years. You have a great relationship, they’re in love with your services, and ...

MSP Lead Generation: Stop Losing Business to the Shop Down the Street

By: Ryan Myers on 08/22/17 1:00

So I have good news and bad news. If you are reading this, you probably are being outsold by a competitor. That's the bad news. The good news is that this does not have to be a ...

Cubism, Slaughterhouse Five, and Persuasive Sales Copy

By: Ryan Myers on 08/18/17 1:00

What do these three things have in common? Famous cubists like Picasso and Weber, along with Vonnegut’s Tralfamadorians in his famous work, Slaughterhouse 5, all saw the ...

Need Social Media Marketing Tips? Look Around the Dinner Table

By: Megan Anthony on 08/16/17 1:00

I’m from a large family. We’re fun, we’re loud, we never break out the good china, and we abide, whole-heartedly, by seat checks. If you’ve seen any family holiday movie ever, ...