Sapper Consulting Blog

How to Synergize your Inbound and Outbound Sales Techniques

The easiest way to differentiate between inbound and outbound marketing methods is by thinking of them in terms that American author Seth Godin coined the late 90’s: ...

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Are You Obsessing Over the Wrong Outbound Marketing Elements?

By: TJ Macke on 09/11/20 17:15

This article was originally published in Sales&Marketing Management on Sept 7 2020.

6 Dos and Don’ts of Post-Pandemic Sales Pipeline Management

By: Blake Vernon on 09/11/20 17:05

This article was originally published in Saleshacker on Aug 19 2020.

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How to Keep Closing B2B Deals During the Pandemic

By: Jeff Winters on 09/11/20 16:52

This article was originally published on HBR.com on July 18 2020.Covid-19 has changed the world of B2B sales. Even if you started the year with a packed pipeline, few ...

3 Best Practices for Growing Your MSP: Read Or Miss Out

By: Jimmy Winters on 09/09/20 16:29

This article was originially published in CEO World on Feb 7 2018.

How to Psychologically Segment Audiences to Better Connect Via Email

By: Ryan Myers on 09/09/20 14:54

This article was originally published in Smart Insights on Feb 23 2018.Every day, we instinctively change our communication styles to fit our audience.That bawdy joke? You’re ...

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Modern Day Sales: 8 Ways Companies are Changing the Future of Sales

By: Guest Contributor on 09/09/20 14:33

This article was originally shared on Readwrite.com by Peter Daisyme on 27 Feb 2018.Like most functions in today’s businesses, sales is currently undergoing a ...