Sapper Consulting Blog

How to Cater to Your Family of Social Media Audiences

By: Ryan Myers on 05/31/18 10:37

If you’re anything like me, you share things on different social media channels the same way you tell stories to different members of your family. For example, if you’re ...

The Dos and Don’ts of Engaging Your Lead in Person

By: Ryan Myers on 05/24/18 9:52

We’ve all been caught in a tricky text thread, the kind where you absentmindedly respond to a friend’s question with a simple “OK” and then suddenly find yourself getting the ...

What Successful Cold Email Campaigns Have in Common

By: Ryan Myers on 05/21/18 14:33

Landing sales meetings from a cold email exchange takes persistence and a data-driven approach to crafting the right messages and responses. For example, did you know that ...

Lessons from Sales Consultants: 4 Creative Ways to Motivate Your Sales Team

By: Ryan Myers on 04/30/18 10:02

It doesn’t matter whether you’re the head coach of the Dallas Cowboys or managing a 2-person startup: the key to good leadership is understanding how to properly motivate your ...

Cold Calling 101: Advantages and Disadvantages

By: Ryan Myers on 04/24/18 10:02

Cold Calling 101: Advantages & Disadvantages

Without A Strong Call To Action, Your Marketing Is a Dead End

By: Margaret Torres on 12/13/17 6:00

A call to action or a CTA can mean a lot of different things, depending on the channel you’re using to engage with prospects. You can—and you should—use them in blogs, emails, ...

Are You Making These Lead Generation Mistakes?

By: Ryan Myers on 11/14/17 6:04

You work hard to find new leads.

The Perfect Sales Follow Up Email

By: Ryan Myers on 10/31/17 6:00

Spoiler: it’s not just one.

5 Ways to Ditch the Shotgun Sales Approach

By: Jeff Winters on 10/24/17 14:24

Despite a measly 50 percent of sales leads being qualified, chief executive sales officers (CE/SO) jump on every coffee networking lead as if it’s a sure thing. While it ...

How to Find the Right Tech Solution? Study It

By: TJ Macke on 10/17/17 7:00

This article was originally featured in Tech Co.