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B2B Lead Generation Blog

Get free tips & tricks to help you close more deals from the world's foremost experts on B2B prospecting & lead generation. 

5 Steps to Winning a Sales Meeting in the First 13 Minutes

Research indicates that just 0.78 percent of B2B leads convert into new customers. If you don’t understand the gravity of this situation, chances are you’re googling “B2B” to ...
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Congrats! You’re a Project Manager (Even if You’re Not)

Understanding exactly where your skills end and the skills of others begin is crucial in a business culture obsessed with speed.
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5 Questions to Ask When Evaluating a Lead Generation Company

TL;DR - Ask that company: “How many leads end up in closed deals?” and work backwards from there.
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B2B Leads and the Email Wild West

Lead generation in the B2B space is full of gold mines, quick shots, grifters, fancy tools, and lots of carnage. Ok, maybe it’s more like open rates, click-through percentages, ...
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The Difference Between Lead Generation and Customer Acquisition

Are you acquiring customers or just generating leads? While these two ideas are closely related, it is important to distinguish between them. Not doing so can cost you a lot of ...
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3 Things I Learned Through My Internship at an Email Lead Gen Startup

My internship with an email lead generation startup began on a whim and quickly turned into one of the best decisions I made in my master's. Sapper Consulting uses ...
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Ditch Your Sales Pitch and Focus On Your "Why"

  Ditch Your Sales Pitch and Focus on Your "Why" appears as it was featured on BusinessTips.com
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5 Tactics to Engage and Retain Millennial Employees – By a Millennial

This article appears as it was featured on Innovation Enterprise. 
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What I've Learned From being the CEO of a Startup

While being the founder and CEO of a startup is great, one of the unique disadvantages that nobody tells you about is that your job often changes without warning, fanfare, ...
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