How to Train your Team to have Hard Conversations

One of Sapper’s most defining values is to ‘Criticize Directly’, our interpretation of radical candor. We not only encourage but require our team to address their issues head ...
Read More

Island of Misfit Toys : Why You Want a Workplace with Thought Diversity

You don’t become an industry leader by living and working in an echo chamber. In order to truly innovate, you have to ask hard questions and divert from the norm. In short, you ...
Read More

How to Grow Your Sales Funnel with LinkedIn

We all know that LinkedIn is a valuable tool for self promotion and professional networking, but are you making the most out of your LinkedIn account? With proper application, ...
Read More

How to Triple Your Sales Meetings

One thing is certain : you’re never going to close a deal if you’re never up to bat.
Read More

How to Find Qualified Leads

Would you rather have 100 okay leads OR 20 qualified leads? The answer is pretty unanimous, but getting to the latter isn't always clear. Plus, there's a strong, more difficult ...
Read More

Ultimate Guide to Lead Generation

A solid lead generation strategy can make all the difference in whether your company is growing or shrinking. Yet tackling it can be intimidating and very confusing. 
Read More

The Blueprint to 2000% Growth

It seems like every B2B email company is promising you more leads and better leads - all as a result of their ‘secret sauce’. While you don’t exactly know how the sausage is ...
Read More

Lead Nurturing Explained: 3 Tips to Increase Qualified Leads

  " Lead Nurturing" sometimes goes by other names: marketing automation, drip marketing, auto-responders, etc. Simply put, lead nurturing is a system that allows you to send ...
Read More

How to Write Sales Emails That Get Responses

This article was originally published on Sales & Marketing Management. You don’t have to reinvent the wheel every time you write an email to make it compelling. You just need ...
Read More

Persona-Based Email Marketing Is on the Rise: Here’s How to Stay Ahead of the Curve

This article was originally published on Sales Hacker. At least 69 percent of businesses invest significant time and money into email marketing, according to a recent survey ...
Read More