Sapper Consulting Blog

Persona-Based Email Marketing Is on the Rise: Here’s How to Stay Ahead of the Curve

By: Ryan Myers on 11/02/18 10:07

This article was originally published on Sales Hacker. At least 69 percent of businesses invest significant time and money into email marketing, according to a recent survey ...

How to Make AI-Driven Emails Compelling Without Being Creepy

By: Ryan Myers on 10/16/18 9:25

This article was originally published by Entrepreneur.

Winning New Clients with The #1 Resource: Email Lead Generation

By: Ryan Myers on 07/12/18 11:15

Originally shared in June of 2017, this blog post we've shared about what makes Sapper Consulting so successful has been a big hit. We wanted to re-share the wealth of ...

How to Cater to Your Family of Social Media Audiences

By: Ryan Myers on 05/31/18 10:37

If you’re anything like me, you share things on different social media channels the same way you tell stories to different members of your family. For example, if you’re ...

The Dos and Don’ts of Engaging Your Lead in Person

By: Ryan Myers on 05/24/18 9:52

We’ve all been caught in a tricky text thread, the kind where you absentmindedly respond to a friend’s question with a simple “OK” and then suddenly find yourself getting the ...

What Successful Cold Email Campaigns Have in Common

By: Ryan Myers on 05/21/18 14:33

Landing sales meetings from a cold email exchange takes persistence and a data-driven approach to crafting the right messages and responses. For example, did you know that ...

Lessons from Sales Consultants: 4 Creative Ways to Motivate Your Sales Team

By: Ryan Myers on 04/30/18 10:02

It doesn’t matter whether you’re the head coach of the Dallas Cowboys or managing a 2-person startup: the key to good leadership is understanding how to properly motivate your ...