The Perfect Sales Follow Up Email

 Spoiler: it’s not just one.
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Customer Engagement: How Not To Ignore Your Biggest Fans

You’ve optimized your blog post for the search engines. You’ve filled your sales letter with enough technical details to satisfy even the geekiest of geeks. But have you ...
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"Cold Outreach” Doesn't Include Cold Calling Anymore

At one point in time, the cold call was exactly that: cold.
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4 Reasons More Startups are Hiring Art Students

  A long time ago, I decided to focus my education on studio art, and since then I’ve been badgered with more or less the same question to anyone who finds out about my ...
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Cubism, Slaughterhouse Five, and Persuasive Sales Copy

What do these three things have in common? Famous cubists like Picasso and Weber, along with Vonnegut’s Tralfamadorians in his famous work, Slaughterhouse 5, all saw the ...
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Need Social Media Marketing Tips? Look Around the Dinner Table

I’m from a large family. We’re fun, we’re loud, we never break out the good china, and we abide, whole-heartedly, by seat checks. If you’ve seen any family holiday movie ever, ...
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Don’t Sleep On These Underrated (Free) Marketing Tools

“If I could only be a fly on the wall and know what potential clients are thinking.” “If only I could act quickly on or even predict shifts in my industry to get the leg ...
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The Most Overlooked, Stupid Sales Tips

When you consider the easiest thing, what comes to mind? A poor product? No sales funnel? While relevant, the real answer is simpler than that.
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Why Journalists Are Some of The Best Content Marketers

The Holy Bible of journalism is The Elements of Style by E.B. White and William Strunk (the AP Stylebook is a close second).
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Get More Responses With B2B Emails By Using The Rule of Three

While email marketing remains one of the most effective ways to reach new and existing customers, it only works if they actually read what you send.
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