5 Questions to Ask When Evaluating a Lead Generation Company

TL;DR - Ask that company: “How many leads end up in closed deals?” and work backwards from there.
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B2B Leads and the Email Wild West

Lead generation in the B2B space is full of gold mines, quick shots, grifters, fancy tools, and lots of carnage. Ok, maybe it’s more like open rates, click-through percentages, ...
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The Difference Between Lead Generation and Customer Acquisition

Are you acquiring customers or just generating leads? While these two ideas are closely related, it is important to distinguish between them. Not doing so can cost you a lot ...
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3 Things I Learned Through My Internship at an Email Lead Gen Startup

My internship with an email lead gen startup began on a whim and quickly turned into one of the best decisions I made in my master's. Sapper Consulting uses highly-targeted ...
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Ditch Your Sales Pitch and Focus On Your "Why"

Ditch Your Sales Pitch and Focus on Your "Why" appears as it was featured on BusinessTips.com
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5 Tactics to Engage and Retain Millennial Employees – By a Millennial

This article appears as it was featured on Innovation Enterprise. 
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What I've Learned From being the CEO of a Startup

While being the founder and CEO of a startup is great, one of the unique disadvantages that nobody tells you about is that your job often changes without warning, fanfare, ...
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Radical Candor Is the Feedback Method Your Startup Needs

Originally published in Entrepreneur
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How Clever Sales Teams Can Save Tech Startups

This article appears as it was featured on Tech.Co
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