Mind Your Marketing Copy. Win More Business

Communication is essential to being human. To communicate in a way that results in action is essential to B2B marketing.
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How Many Follow Ups Does It Take To Make a Sale?

Sales isn’t for everyone. Why? Because most people don’t like constant rejection. But sales people eat it for breakfast.
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Finding the Right Balance in Your Work Life Identity

  When a coworker mentioned that I should consider writing about positivity and finding a balance between your work life identity and personal identity   balance, I ...
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How to Generate Leads for Software Development Projects

Outsourced software development has become big business, and it comes in many different flavors: from quick integrations to fully blown outsourced technology departments, ...
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Country Club Memberships Aren't Enough to Grow Your P&C Insurance Business

Securing quality appointments to sell P&C insurance is hard. It's hard because the incumbent is the decision maker’s brother-in-law’s golf buddy. It's hard because the space is ...
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What Top Lead Generation Companies Do That Others Don't

 There's good lead generation, and then there's great. (Let's not even bother with bad because who has time for that?) So, how do you know if the one you're considering is one ...
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Best Project Management Apps for 2017

When I started at Sapper two years ago, we were 5 people sharing a few offices. Fast-forward to today, we have scaled to 40+ people and are slowly conquering an entire floor ...
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Referrals Won't Sustain Your MSP Sales Pipeline

Referral business might be the "easiest to close", but it’s the hardest to come by. And relying on your customers to introduce you to new opportunities is unreliable.
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5 Steps to Winning a Sales Meeting in the First 13 Minutes

Research indicates that just 0.78 percent of B2B leads convert into new customers. If you don’t understand the gravity of this situation, chances are you’re googling “B2B” to ...
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Congrats! You’re a Project Manager (Even if You’re Not)

Understanding exactly where your skills end and the skills of others begin is crucial in a business culture obsessed with speed.
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