How I Cracked the Time Management Code

You look at the clock. It’s 5:30. And you still have a million things to do. It’s one of the worst feelings, but through my role as an office manager, HR resource, ...
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Why Journalists Are Some of The Best Content Marketers

The Holy Bible of journalism is The Elements of Style by E.B. White and William Strunk (the AP Stylebook is a close second).
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Get More Responses With B2B Emails By Using The Rule of Three

While email marketing remains one of the most effective ways to reach new and existing customers, it only works if they actually read what you send.
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How Email Lead Generation Helped Me Tame My Unruly Inbox

If you’re anything like me, at one time or another, you’ve had an outrageous number of unread emails in your personal inbox.
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Mind Your Marketing Copy. Win More Business

Communication is essential to being human. To communicate in a way that results in action is essential to B2B marketing.
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How Many Follow Ups Does It Take To Make a Sale?

Sales isn’t for everyone. Why? Because most people don’t like constant rejection. But sales people eat it for breakfast.
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How to Generate Leads for Software Development Projects

Outsourced software development has become big business, and it comes in many different flavors: from quick integrations to fully blown outsourced technology departments, ...
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Country Club Memberships Aren't Enough to Grow Your P&C Insurance Business

Securing quality appointments to sell P&C insurance is hard. It's hard because the incumbent is the decision maker’s brother-in-law’s golf buddy. It's hard because the space is ...
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What Top Lead Generation Companies Do That Others Don't

 There's good lead generation, and then there's great. (Let's not even bother with bad because who has time for that?) So, how do you know if the one you're considering is one ...
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