A call to action or a CTA can mean a lot of different things, depending on the channel you’re using to engage with prospects. You can—and you should—use them in blogs, emails, on your website, within eBooks, ads, and in social media posts.
You work hard to find new leads.
Spoiler: it’s not just one.
Despite a measly 50 percent of sales leads being qualified, chief executive sales officers (CE/SO) jump on every coffee networking lead as if it’s a sure thing. While it might be more fun for CE/SOs, this approach is fundamentally flawed — and easily fixed.
This article was originally featured in Tech Co.
Like all things worthwhile, landing sales meetings via cold emails requires persistence, adaptation, and clearly defined processes that can be studied to understand why certain things work and others just don’t. The following tips are strategies I use to increase the likelihood that a cold […]
You’ve optimized your blog post for the search engines. You’ve filled your sales letter with enough technical details to satisfy even the geekiest of geeks. But have you forgotten about who all this compelling and motivating copy is for?
The water cooler has been empty for days. One employee returns to the office, sweating from the 90 degree heat. Another walks in place at his desk. Slack is filled with constant requests... “Do you want to go on a walk??”
And in fact, the hunt alone can hurt your pipeline.
Ok. Here we are. Headed for Q4 planning, small to mid-sized business owner / VP of Sales.